From Kitchen to Shelf

Founded in 2014, OMG! Pretzels come by their name honestly. They truly are - OMG! - yummy. Lynn and Stephanie Kriebel knew they had something special on their hands after repeated requests from friends to sell their ridiculously delicious, flavored pretzels.

Lynn, the matriarch of the Kriebel family, made the garlic pretzels for her kids as snacks throughout their childhood. Over the years, they became an appetizer staple when she entertained and that's when other people started asking, "How can I get these to enjoy at home to share with family and friends?"

Now, OMG! Pretzels are available nationwide on Amazon, the OMG! website, and specialty retailers. Lynn and Stephanie love getting to share their scrumptious pretzels with others to enjoy for special occasions and making memories just like they have for decades.

From Kitchen to Shelf


First Year

OMG! Pretzels officially launches their business in Plymouth Meeting, right inside the kitchen of matriarch Lynn Kriebel. Ana’s Corner Store is the very first merchant partner who helps introduce the pretzel product to the market.


Second Year

Through partnerships with small local merchants in the Philadelphia region, such as beer distributors and specialty food stores, OMG! Pretzels doubles its business in its first year of operation: Buy Local


Third Year

OMG! Pretzels seals a variety of partnerships to increase their tasty market! The company works with their first family-owned grocery chain, McCaffrey’s Market in Blue Bell, PA along with a local distributor in Allentown who pushes the product to more than 100 markets and specialty food stores! From Eastern PA, New Jersey, New York, and disperses throughout the East Coast, business more than doubles as a result!


Fourth Year

OMG! Pretzels expands to other McCaffrey’s Markets, including McCaffrey’s Newtown and Yardley in Pennsylvania and McCaffrey’s West Windsor in New Jersey. In order to meet rapidly increasing product needs, the kitchen production moves to a local synagogue who had been a vital partner to the company’s growth year after year!


Fifth Year

OMG! Pretzels joins the Specialty Food Association and partners with Central Markets — a 10 store specialty food grocery chain in Texas.

Featured in Montco’s Happening Magazine:  Read More

OMG! Pretzels surpasses $100K in sales mark.


Sixth Year

OMG! Pretzels is chosen as the winner of the “Best Specialty Food” category in the 2019 Montco‘s Happening

Becomes the first merchant partner in California, Lincoln Hills Farms and Placer Farmer’s Marketplace

Featured in the Montgomery County “Chamber Business Minute“
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Interviewed for the online magazine PAEats: Read More

New packaging is introduced and released in the summer of 2019.

Royal Blue Grocery of Austin, Texas becomes a merchant partner in November.

Interviewed for the Small Business segment on

OMG! Pretzels begins the search for a permanent location to set base for their crunchy goodness!


Seventh Year

OMG! Pretzels finds a permanent home for developing new flavors and creating their gourmet sourdough pretzel bites!

OMG! Pretzels adds three new flavors to the line of bold, innovative tastes: Lemon Pepper, Salty Butterscotch and Sweet Chili.

OMG! Pretzels adds more than 50 retail partners across the U.S.

OMG! Pretzels become available for sale on Amazon.