Our Story

First Year

OMG! Pretzels officially launches their business in Plymouth Meeting, right inside the kitchen of matriarch Lynn Kriebel. Another women-owned business, Ana’s Corner Store, is the very first merchant partner who helps introduce our pretzels to the market.

Second Year

Through partnerships with small local merchants in the Philadelphia region, such as beer distributors and specialty food stores, OMG! Pretzels doubles its business in our first year of operation.

Third Year

Due to our increase in sales, it becomes necessary to move our production out of Mom’s kitchen to a local American Legion commercial kitchen space. OMG! Pretzels seals a variety of partnerships to increase our market share partnering with our first family-owned grocer, McCaffrey’s Market in Blue Bell, PA along with a local distributor in Allentown, PA who helps get our products to more than 100 markets and specialty food stores across eastern PA and New Jersey. Our business more than doubles as a result!

Fourth Year

OMG! Pretzels expands to other McCaffrey’s Markets, including McCaffrey’s Newtown and Yardley in Pennsylvania and McCaffrey’s West Windsor in New Jersey. In order to meet rapidly increasing product needs, our kitchen production moves to a local synagogue who became a vital partner to our company’s growth for the next 3 years.

Fifth Year

OMG! Pretzels joins the Specialty Food Association and secures a relationship with Central Markets, a 10-store specialty food grocer in Texas. We are featured in Montco Happening Magazine and surpass $100K in sales for the first time.

Sixth Year

OMG! Pretzels is chosen as the winner of the “Best Specialty Food” category in the 2019 Montco Happening contest.

We are featured in the Montgomery County PA Chamber of Commerce "Chamber Business Minute" and in the online magazine PAEats.

Women-owned Lincoln Hills Farm and Placer Farmer’s Marketplace becomes our first merchant partner in California.

Our new and improved packaging comes to market in the summer of 2019.

Lynn & Stephanie give an interview on the Small Business segment on Cheddar.com.

OMG! Pretzels begins the search for a permanent location.

Seventh Year

OMG! Pretzels finds a co-manufacturer to meet the growing demand for our pretzels, adding three new flavors in the process: Lemon Pepper, Salty Butterscotch and Sweet Chili for a total of 8 bold and unique flavors.

We also add more than 50 retail partners across the U.S, become available on Amazon, and join Faire wholesale marketplace.

Eighth Year

OMG! Pretzels experiences tremendous growth due to our new selling channels, partnering with more than 300 retailers across the U.S. by adding a second distribution partner and joining the Mable wholesale marketplace.

Our plans for expansion this year include applying for our women-owned certification, kosher certification, and exporting our products to Canada and overseas.