From Kitchen to Shelf

Founded in 2014, OMG! Pretzels come by their name honestly. They truly are - OMG! - yummy. Lynn and Stephanie Kriebel knew they had something special on their hands after repeated requests from friends to sell their ridiculously delicious, flavored pretzels.

Lynn, the matriarch of the Kriebel family, made the garlic pretzels for her kids as snacks throughout their childhood. Over the years, they became an appetizer staple when she entertained and that is when other people started asking, "How can I get these to enjoy at home to share with family and friends?"

Now, OMG! Pretzels are available nationwide on Amazon, the OMG! website, and at specialty retailers. Lynn and Stephanie love getting to share their scrumptious pretzels with others to enjoy for special occasions and making memories just as they have for decades.

Story - Lynn and Stephanie Kriebel

HISTORY OF OMG! PRETZELS

  • 2014

    2014

    First Year

    OMG! Pretzels officially launches their business in Plymouth Meeting, right inside the kitchen of matriarch Lynn Kriebel. Another women-owned business, Ana’s Corner Store, is the very first merchant partner who helps introduce our pretzels to the market.

  • 2014

    2015

    Second Year

    Through partnerships with small local merchants in the Philadelphia region, such as beer distributors and specialty food stores, OMG! Pretzels doubles its business in our first year of operation.

  • 2014

    2016

    Third Year

    Due to our increase in sales, it becomes necessary to move our production out of Mom’s kitchen to a local American Legion commercial kitchen space. OMG! Pretzels seals a variety of partnerships to increase our market share partnering with our first family-owned grocer, McCaffrey’s Market in Blue Bell, PA along with a local distributor in Allentown, PA who helps get our products to more than 100 markets and specialty food stores across eastern PA and New Jersey. Our business more than doubles as a result!

  • 2014

    2017

    Fourth Year

    OMG! Pretzels expands to other McCaffrey’s Markets, including McCaffrey’s Newtown and Yardley in Pennsylvania and McCaffrey’s West Windsor in New Jersey. In order to meet rapidly increasing product needs, our kitchen production moves to a local synagogue who became a vital partner to our company’s growth for the next 3 years.

  • 2014

    2018

    Fifth Year

    OMG! Pretzels joins the Specialty Food Association and secures a relationship with Central Markets, a 10-store specialty food grocer in Texas. We are featured in Montco Happening Magazine and surpass $100K in sales for the first time.

  • 2014

    2019

    Sixth Year

    OMG! Pretzels is chosen as the winner of the “Best Specialty Food” category in the 2019 Montco Happening contest.

    We are featured in the Montgomery County PA Chamber of Commerce "Chamber Business Minute" and in the online magazine PAEats.

    Women-owned Lincoln Hills Farm and Placer Farmer’s Marketplace becomes our first merchant partner in California.

    Our new and improved packaging comes to market in the summer of 2019.

    Lynn & Stephanie give an interview on the Small Business segment on Cheddar.com.

    OMG! Pretzels begins the search for a permanent location.

  • 2014

    2020

    Seventh Year

    OMG! Pretzels finds a co-manufacturer to meet the growing demand for our pretzels, adding three new flavors in the process: Lemon Pepper, Salty Butterscotch and Sweet Chili for a total of 8 bold and unique flavors.

    We also add more than 50 retail partners across the U.S, become available on Amazon, and join Faire wholesale marketplace.

  • Jun 21, 2021

    2021

    Eighth Year

    OMG! Pretzels experiences tremendous growth due to our new selling channels, partnering with more than 300 retailers across the U.S. by adding a second distribution partner and joining the Mable wholesale marketplace.

    Our plans for expansion this year include applying for our women-owned certification, kosher certification, and exporting our products to Canada and overseas.

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